Hubspot Inbound
Client: Hubspot
Agency: Agency EA
Where/When: Boston Convention and Exhibition Center (BCEC)
Brief: Inbound is a four-day conference by Hubspot targeting their diverse community of growth-minded professionals and break-out industry thinkers. Here, attendees embark on a personalized, transformative journey where they will develop meaningful connections IRL and digitally, exploring new paths to build what’s next.
Role: Venue & Stage Motion Graphic Designer
– Layout and animate motion graphics for all large scale LED screens across the event including exterior marquee, ultra-wide lobby screen, and general session stage
– Export and deliver all assets to venue utilizing custom multi-screen templates
– Create motion graphics for initial event proposal, contributing to winning the business
Exterior Marquee
This 8-part LED marquee stands in front of the convention center welcoming attendees, promting social media engagement and boasting the star-studded cast of speakers and entertainment
The rotation created for Inbound 2022 consisted of:
(5) featured-speaker animations
(1) VIP welcome & featured entertainment animation
(5) general “welcome” animations, 5 colorways
(1) “follow us on social” static graphic
featured Speakers
Welcome animation
Lobby Marquee
This nearly 5000px wide, 3-part LED greets attendees as they enter BCEC and highlight various components of the conference
The rotation created for Inbound 2022 consisted of:
(5) general “welcome” animations, 5 colorways
(5) featured-speaker animations
(1) VIP welcome & featured entertainment animation
(1) “choose your path” animation
(1) social CTA graphic
Featured speakers
vip welcome
Welcome
Choose your path & social
animated stage graphics
Full-takeover animations were created for the general session stage utilizing the event branding as well as a spin-off of the branding for the evening event.
The rotation created for Inbound 2022 consisted of:
(2) Inbound at Night speaker walk-on and ambient background
(5) featured-speaker walk-on animations
(2) animated hold screens
Inbound at Night
Animated Hold screens
Project Credits:
AGENCY
– Agency EA
Creative Direction
– Angelina Spaniolo
Art Direction
– Casey Crisenbery
Graphic Design
– Jordan Lipshutz
– Anthony Guagliardo
– Taylor Wattles
Spatial Design
– Matt Busscher
Strategy
– MJ Rodgers